Category Archives: Advertising

At my new job I have of late been re-initiated into the dreaded process called The Client Presentation. You gather in a room with The Clients — here, they look like people who’ve stepped out of a Lifetime movie. Then … Continue reading →

People decide on whether they trust a public speaker within four seconds. The seats at fast food restaurants like McDonald’s are designed to be uncomfortable and numb your ass within 7 minutes, so that you won’t linger. At Starbuck’s, they … Continue reading →

Sojourning in the world of advertising is much like being dropped in a foreign country and trying to learn the local language, the lingo, the argot. You sit quietly for long periods, staring at the natives, watching their mouths move, … Continue reading →

My fourth day in the world of advertising. I had imagined, perhaps as many of you have, that the world of advertising, the big corporate for-profit world of advertising, was much like it has been presented in the movies or … Continue reading →